My father never sent flowers to my mother on Valentine's Day. They were both depression era, hard working farm folks that didn't "waste money" on things that weren't absolutely necessary.
I have always sent flowers to my wife on Valentine's Day. However, I send them without a card. I never claim that "I" sent them. It gets the kids all fired up and she knows who sent them.
Hey, if I can waste $55 bucks on a piece of cloth from 1959 Camp Offutt, then I can blow a few dollars on some flowers. If any of you monkeys aren't sending your sweetie flowers, then you had better check your compass. Your not factoring in declination.